Toronto, February 19, 2025  – Optimus SBR  is excited to announce the acquisition of Acceleration Strategy (ASI), a Toronto-based firm...

In the realm of customer experience (CX), the delivery of exceptional service plays a pivotal role in satisfying and retaining customers....

As humans we are drawn to appealing designs. Looking to improve design is a simple way to drive success in any business. ‘Design’, in...

In today's highly competitive business landscape, delivering exceptional customer experiences is essential for sustainable growth. To...

In today's competitive business landscape, understanding customers is key to success. By diving deep into their needs, desires, and...

Victor Frankl, an Auschwitz concentration camp survivor, learned that if people have a compelling ‘Why’ they can overcome any ‘How’. This...

This week our main focus was on how to carry out CX improvement strategies in a workplace. This is crucial to understand because it...

In the realm of business, providing exceptional customer experiences has become a pivotal factor in driving success and fostering...

This week we were delving deeply into delivery. We spent a lot of time understanding what we want to do, understanding the customers,...

What is so surprising about understanding the design discipline with respect to customer experience design? It turns out people discover...

What could be easier than understanding our customers - that’s who we talk to and serve every day! Unfortunately, we do this so often...

In the words of Victor Frankl, those who have a compelling ‘Why’ can overcome any ‘How’. As a CX Leader, you are likely charged with...

What does this mean to customer experience professionals? We need to provide a simple path for our organizations to follow. This human...

Customer experience improvement as a corporate strategy offers the ability to drive sustainable long term financial improvement to your...

We believe reflection is a great teacher and motivator. In that vein, we would like to share these reflections with the people who helped...

I am sure we will all agree that “2020” will be a year for the history books! We have experienced some unprecedented events which will...

Virtually EVERY organization has been affected by the pandemic. Whether struggling or thriving, we've all had to re-examine how to offer...