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Build Confidence, Drive Impact: What You’ll Learn Inside the ASI Academy
A successful Customer Experience (CX) program doesn't happen by accident—it’s built through intention, structure, and capability. At ASI...
Natália Droichi
Aug 7, 20254 min read


Why Certified CX Professionals Must Keep Learning — And Where to Do It Right
In the ever-changing world of Customer Experience, staying still is the same as falling behind. That’s why the Customer Experience...
Natália Droichi
Jun 23, 20252 min read


Optimus SBR Acquires ASI
Toronto, February 19, 2025 – Optimus SBR is excited to announce the acquisition of Acceleration Strategy (ASI), a Toronto-based firm...
Karen Ragotte
Feb 19, 20252 min read


Mastering CX Delivery: Lessons from Patagonia and the Ritz-Carlton
In the realm of customer experience (CX), the delivery of exceptional service plays a pivotal role in satisfying and retaining customers....
Derek Bildfell
Jan 28, 20223 min read
Experience Management
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