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CX Brand Promise

Making a promise is easy—delivering on it is what earns customer trust. This interactive 2-hour workshop helps your team define, align, and activate a compelling brand promise rooted in what your customers truly value. Through practical exercises and guided discussion, you’ll identify gaps between what your brand stands for and what customers actually experience—then chart a path to close those gaps. The session drives cross-functional alignment and equips participants with clear, actionable steps to embed the brand promise into journeys, processes, messaging, and employee behaviour. The result: a unified CX vision that’s not just declared, but consistently delivered.

 

Audience: CX professionals, Marketing and Brand leaders, Department heads, Employee Experience or Internal Communications professionals

Delivery: live and virtual

Length: two-hour session

Investment: CAD 399

Dates: waiting list

Features: interactive, group discussion, breakout rooms, polling, action planning, chat, annotation

Workshop Outcomes

  • A well-defined promise that reflects what customers truly value and expect from you.

  • Shared understanding among departments of what the brand stands for and how each function contributes to delivering that.

  • Identify where the experience falls short of the brand promise.

  • Practical next steps to embed the brand promise into journeys, processes, messaging, and employee behaviours.

Get your CX Certificate

At the end of the course, you will be issued with a Certificate of Completion that can be shared with your social network to celebrate your professional development.​

 

Acceleration Academy is a CXPA Recognized Training Provider.

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Why Train with Acceleration Academy

Practical, Real-World Learning

Our courses are designed to be immediately applicable. We don’t just cover theory—we focus on real-world tools, case examples, and hands-on activities that help you apply CX principles to your unique business context. You’ll leave every session with practical skills and an action plan you can implement right away.

CX Expertise You Can Trust

All of our programs are led by CCXP-certified professionals with extensive experience in designing and executing successful customer experience strategies. We bring both academic and field-tested insights, ensuring you learn from experts who’ve done the work—not just studied it.

Built for Lasting Impact
 

With a 93 NPS and a track record of supporting large organizations, our training doesn’t stop at knowledge transfer. We build confidence, internal alignment, and a clear path forward—so participants not only understand CX, but are equipped to lead it and make it stick within their teams and organizations.

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